Anderson, 43, is reportedly being lined up to enter the Channel 4 compound in a bid to spice up the show and keep the male housemates entertained, reports newsoftheworld.co.uk.
"Pamela Anderson is one of the world's most iconic women. She oozes sex appeal and feistiness. If we can manage to get her into the house it will be a real coup. The boys on the show won't know what's hit them and we are certain it will make great television," said a source from the channel.
"Whatever happens a female celeb will be going in the house," the source added.
It is believed bosses on the show are seeking a celebrity 'cougar' - a woman over 40 known to have a penchant for younger men - to help make the final series finish in style.
As well as Pamela, former model Janice Dickinson, 55, and actress Brigitte Nielson, 46, are also apparently being considered.
"Whichever cougar we sign up to go into the house, you can be sure that it will liven up proceedings. They will be sexy, sassy and brash. Red-blooded 'Big Brother' fans are in for a real treat. We think all our other viewers will be pleased as sparks are bound to fly but we're not sure that the lads will want to be rescued from our cougar's grasp," said the source.
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