It all starts here, with Gong Li, flanked by according to Yoka "dozens of security guards" plus a few well wishers and fans, making her way to the stage for the press conference. Very practically she is holding the train of her dress which is fine backstage but hardly the way to make an entrance before the gathered fashion press. Incidentally the train looks like a disaster waiting to happen, a very light material that might simply fall straight down and become just a bunch of cloth waiting to trip the unwary wearer.
Which it does. This looks like the first mishap backstage Gong Li and everyone else stop in their tracks to get things sorted out. Clearly she stepped on her train.
She makes it on stage with a bunch of people without mishap although with a lot of people standing around trying not to make things worse:
but then gets tangled up again in the dress from hell.
So now she has to deal with questions while a helpful woman from Aimer tries to keep the train straight:
She really has her work cut out for her--this is a good illustration of both how flimsy and light the skirt and train are and how now matter what happens, it seems, any movement finds it under Gong Li's feet again:
By now she was probably thinking: "This is the last time I let the client pick out the dress" plus maybe "How much am I getting paid for this campaign?" but also "It beats getting strapped into those insane corsets every day for Curse of the Golden Flower", but playing things off with a laugh:
Everything works out, of course, the gathered hounds of the press don't get to report on a pratfall by a major star and she has the perfect self-deprecating, ruefully sexy look at the end.
The opening shot of the campaign. They might be selling underwear but it looks like something from a Roland Emmerich movie.
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